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Jumat, 12 November 2010

Apple's Rumored Acqusition of Sony, A Gamers Dream




Just days after the announcement that Sony will retire their fabled Walkman lineup after 30 years, rumors formed in Japan about Apple Inc. purchasing the Sony Corporation. The buzz is purely speculation but it is the same buzz that caused Sony's previously stagnant stock price to jump three percent this morning.
At this point, neither company is saying a word and it is likely that this is a completely false rumor but it is interesting to think about. It is especially interesting from a gaming point of view. The merger could indeed lead to some fantastic technology mixing between the two companies product lineups.

For example, Apple had attempted in the past to enter the console video game market with their Pippen gaming system back in 1996. If you've never heard of the Pippen, that is because it was a huge failure. But an acquisition of Sony puts Apple right back into the catbird seat due to the PS3 console. Apple's acquisition would also mean that Apple would acquire all of Sony's research and development for the followup console to the PS3 that is likely to happen in the next 24 months.
And what about the Sony PSP hand-held? Well, Apple is currently very successful with their iPod, iPad and iPhone devices being used as gaming devices. This is Apple's big gaming claim to fame so far in the company's history. However, I could see Apple adopting a great deal of PSP tech inside Apple's future hand-held devices.
Regardless of the rumors, it certainly would be an interesting mix of East meets West technologies and thinking that gets me excited about the gaming industry again. Too bad it’s probably too good to be true.

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